https://www.heliumadvisory.com/blogs/news/from-a-prank-to-the-bank-can-april-fools-campaigns-work-for-b2b 2021-03-30T21:56:28-04:00 weekly https://cdn.shopify.com/s/files/1/0535/1496/1096/articles/April_Fools_Header_Large_9414debd-98ef-4a56-910e-32cdbfeb4395.jpg?v=1617136912 From a Prank to the Bank: Can Hoax Campaigns Work for B2B?