MusicBusinessPolitics

Illuminating brands through amazing & innovative experiences.

Overview

MusicBusinessPolitics (MBP) is an entertainment-focused experiential company that specializes in event production, brand development and media-based promotions. Laura founded this company with a partner in 2002.

Challenge

The company's main challenge is to align entertainment properties with consumer-focused brands in a cohesive way, developing amazing offline experiences with support from digital strategy.

Tactics & Results

+ Execution for standalone events and event programs with budgets up to $1M + Creation of non-traditional product sampling and display experiences + Coodination of media-focused events + Content generation + Ideation related to product/project launches + Coordination of partnerships between brands across categories