Gas South

Applying a 'Fuel for Good' approach to customer experience + the local community.

Overview

With more than 300,000 residential, business and governmental customers, Atlanta-based Gas South is one of the Southeast's leading natural gas providers with customers in Georgia, Florida, North Carolina and South Carolina. Gas South offers simple and competitively priced rate plans, outstanding local customer service, and a promise to give back 5% of its profits to help children in need.

Challenge

Gas South aimed to optimize customer experience and brand loyalty by creating a unified and fluid communications strategy for digital and offline communications.

Tactics & Results

+ Creation and implementation for full communications lifecycle + Support for development of digital brand standards + Oversight for onboarding and program activation via Salesforce Marketing Cloud and Sales Cloud + Optimization for planning and implementation processes (SOPs) supporting digital communications