Friendship Force International

Leveraging different views to discover common ground via cultural exploration and service.

Overview

Friendship Force is a non-profit cultural organization focused on promoting understanding, cultural education and citizen diplomacy through homestay Journeys and amazing experiences. The organization is based in more than 60 countries and in six continents, with 15,000 active members and over 300 Journeys taking place each year.

Challenge

Maximize engagement with and education for current member base. Attract and nurture new members. Reinforce evolving service model.;

Tactics & Results

+ Program discovery + Competitive analysis + Redesign and optimize email templates for various campaign types + Development and activation for automationed programs supporting audience targeting + Creation of digital marketing manual and guidelines