AAD:Residency

Transforming work environments with amazing art + disrupting the standard art exposure model.

Overview

ArtistADay (AAD), an expansive digital art curation platform, developed and launched the Residency program in 2018. The program features revolving installations of fine art for professional spaces. Each quarter, a selection of new art is curated and matched based upon the client specifications and objectives.

Challenge

To best position the launch of this new and disruptive service model in a marketplace where companies either place low value on art in the office environment or where they rely on alternate/less transitional methods for incorporating art (such as murals).

Tactics & Results

+ Brand development (participation in creation of name, positioning, visual representation) + Content & collateral development + Discovery & competitive analysis + Support for proposal generation and business development activities + Planning & oversight for experiential activations